Online Searches
Each day, millions of searches are done on multiple search engines such as Google and Yelp. According to internet live stats, “Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide” (February, 2020). Clearly, when looking for a business or service provider, we may still ask our neighbors and friends for recommendations, but our primary source of reference is online listings. What many people don’t realize is that online listings found in search engine results are not necessarily an indication of quality.
Most people assume the businesses who show up in the first page or two of results given for any search engine are the top businesses. Although this is somewhat of an accurate assumption,being at the top of the listings is actually more of an indication of a company having a strong search engine optimization (SEO) team behind them.
Website Must-Haves
Website Creation and SEO on that website can make or break a business’ online visibility. Web design is more than just going online and creating a free business website. For a website to be successful and ranked highly, search engine “bots” are looking for very specific qualities. The meta title and meta descriptions should be set up in a way that allows the search bots to find and evaluate the website easily. The data, images, and backlinks on the page should also be strategically set up. Websites need to not only be appealing to “web crawlers”, but need to be visually appealing and easy to use for guests visiting the webpage. Top websites are fast, easy to navigate, and visually appealing to guests.
Why use an SEO Company for Website Creation?
Unless a business is knowledgeable in Website design and SEO strategies/techniques, website design should be left to a professional company such as Blue Logic. Anyone can make a website, but not all websites are successful in driving business. If your website is subpar, unattractive, slow, or difficult to navigate, that customer will simply choose your competitor. Additionally, according to recent studies, 75% of people never scroll past the first page of search results. Getting on the first page of search result listings is key for business visibility. Blue Logic IT Solution knows exactly what is needed to build, maintain, and rank a company website. This leads to increased web traffic and, ultimately, customer conversion.
Call Blue Logic to discuss website design and SEO options!