Why Social Media Marketing?

Social Media Marketing

As of survey statistics taken in 2019, approximately 79% of the United States population has a social media profile. Furthermore, of those adults on social media, many websites have a huge percentage of active adults who are listed as being in a specific area having specific interests (Pew Research Center). The following is a list of percentages of users for the most commonly utilized social media marketing campaigns.

  • YouTube- 73%
  • Facebook- 69%
  • Instagram- 37%
  • Linkedin- 27%

What does this information mean for a business owner? For starters, most commercials on TV or the radio are limited to the amount of people that advertisement can reach. When a commercial is broadcast to a general audience, there is no way to target listeners who may actually be interested in the product. Social Media Advertising changes that. By using social media marketing, businesses are directly targeting possible consumers with specific interests in a specified location of service.

How does it work?

Social media advertising is a pay per click service. The business wanting to sell a product will go to whichever social media platform(s) he/she chooses. Owners will then choose very specific information on the demographics and interests of the targeted population. Last, the business will create the advertisement and set it loose on the targeted audience. 

As potential customers see the advertisement while scrolling through their feed, they can click the ad to be redirected to the sellers site. Each time the ad is clicked, the seller pays a predetermined fee, whether there is a purchase or not. This is a very effective strategy in acquiring new customers as every person viewing the ad has either shown interest in the ad content previously or fits the very specific constraints of the seller’s settings.

Social Media Management

Social media marketing is a generally new way of marketing to a target audience. Although effective, the social media platforms chosen need to be managed and updated continuously. The last thing you want is for a potential client to visit your page and see no current activity. It gives the impression that your company is no longer an active business. You are paying for advertising, make the most of it! Many business owners either do not want to keep up with social media or do not have the time or knowhow. Our team at Blue Logic can take over your Social Media Management keeping all information, schedules, content, and blogs up to date.

The first impression is the most important, let Blue Logic make it a lasting one!

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